As a blogger or owner of any website you might know how important the SEO (Search Engine Optimization) is. You might be writing powerful and useful content in your blog or website to enhance the knowledge of your visitors or readers.
But do you think only writing good content is enough to be successful in the era of Internet? Writing skills matter a lot but still there are few things that are damn necessary as writing important content is.
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meta-descriptionMetadata means data about data, that is description or keyword. As search engine crawls your website, search engine gathers information about heading, title and meta tags. Any search engine compares the word within each of the section and “ranks” the website or blog depending how well information matches.
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What is Meta Tag?

The word meta means information about. Meta tags are used to list information about the web page such as keywords, type of content, copyright, description, author and other core information.
Meta tag for description would be like:
<meta name=”description” content=”This is the description sentence or
short paragraph about the title or post.”/>   

Why Meta Tag is important?

Meta Tag is an HTML tag that contains all the necessary information for search engine about any website or blog. Meta tag contains all the keywords or phrases that alerts search engine of any website’s content to be included in search results for any users requesting related information.
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tiYou must include meta tag in the portion of each web page that you want to be indexed by the search engines. You must place meta content in the corresponding tag, it includes:

The <title> meta tag

The Title tag is one of the most important elements in website optimization process.  Most of the search engines pay attention to keywords that tend to be in the title tag. The content of the meta tag TITLE tells what will appear at the top of any browser’s window. Each title of every page of your website/blog must be unique and different.
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The <Keyword> meta tag

The Keyword meta tag lists the search keywords for any webpage. You must include words or phrases that users use to search something on any search engine. This is good practice to add this tag before submitting any page. So, it is recommended not to use words in <keyword> tag if they are not used in the actual content of your page.

The <description> meta tag

The description is what your potential readers will see under the title whenever Google lists the website in its search results. The <description> meta tag defines the website information that any search engine displays whenever it lists that particular site. This meta tag explains the nature and contents of the page.
The description lets readers confirm whatever they have searched for is actually what is presented when they visit any web page.

How to add Meta Tags in your Blog/Website

It is easy to add meta tag in your blog or website but the task is only easy if you do it in correct way. I am providing you the right way to add meta tag in your website or blog. Have a look.
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tag

Step#1. Open text editing program

Open any text editing program in your system, Notepad in Windows PC and Text editor document in Linux.

Step#2. Log in to your web hosting account

You must be provided with Web hosting account by your hosting provider.

Step#3. Open web page you want to add meta tag

In text editing documents, open the corresponding web page in which you want to add meta tag.

Step#4. Insert meta content

In the portion of the file, start writing your meta content.
For example:
<html>
<head>
<title> Premier East Valley </title>
<meta name=”description” content=”premier East Valley Estate. We are here to help you in every aspect of real estate, We are the location specialists who are here to make your life easy and convenient. ”
<meta name=”keywords” content =”Real Estate, Buy, Home, Sell, Location, Sale, Broker, Commercial, Building, Homes, Agent, Realtor, Investment, Investor”>
</head>

Step#5. Save the file

Once you are done writing the meta data for keyword, title and description. It is the time to save your file with the intended extension.
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Step#6. Upload the web page to the server

Once you are done with everything, upload the webpage that you have just made to the server.

Bottom Line

Once you are done with meta data content visit your website to verify if the meta content was uploaded correctly. From any browser say Internet Explorer or Mozilla Firefox navigate to the page and right click –>Select View Page Source or Ctrl+U. The meta content will be displayed in the portion of the code if placed correctly.